Did a man truly hack Times Square screens?

By now many of y'all must have seen the video on YouTube about a man taking over Times Square screens with his iPhone 4 and playing a video he had just made. In the video, he claims that he can take over the screen by having what he calls a transmitter plugged into the headphone jack of his iPhone and whenever he puts the receptor in front of a television screen, it overrides whatever is playing on the screen with the video on his iPhone. Yet, is this true? The slightly disappointing answer is no. As a matter of fact, the video was posted on YouTube in order to promote the upcoming movie, Limitless, without it seeming like an actual movie trailer. The video actually hardly hints that it’s a promotion for a movie. The only thing giving it away is that when the man held up a balloon with the “video receptor” to the TV screen, an actual movie trailer for limitless was playing. ThinkModo, the company that created the video says that they never actually hacked the screens, they just paid to have their stuff played and even “choreographed the timing just right so that the video playing on the iPhone in front of the camera would pop up at just the right time on the big screens when the man held up his fake device.” ThinkModo said that their reasons behind doing so is because they are exploring a new idea about advertising which is that “you don't have to wrap everything up in a bow and if you don't, people are going to be a lot more interested in you and what you're selling.” The mind-set seems to be true because the video has been viewed nearly 1.5 million times. 
By: Gaby Garza